About Us
Welcome to Trailoro.com—your dedicated online destination for quality apparel, proudly founded in Waukesha, WI, and owned by Wichgers. Our story began with a straightforward passion: to create a space where everyday clothing combines durability, style, and affordability, starting with our signature tees that have become a customer favorite.
1. Our Founding Story
Trailoro was born from a simple observation: finding well-made, comfortable apparel shouldn’t be complicated or overpriced. Growing up in Waukesha, we noticed a gap between generic, disposable clothing and expensive, inaccessible brands—so we set out to bridge it.
Our business model is rooted in simplicity: an online-only store that connects directly with customers, cutting out unnecessary layers to keep prices fair while focusing on what matters most: great products. We specialize in apparel essentials, with our tees leading the way—designed to be versatile enough for work, weekends, or everything in between.
Who do we serve? Anyone who values practicality without sacrificing quality—from locals in Waukesha to folks across the country who want clothing that fits well, lasts long, and feels like a natural part of their daily life.
2. Our Commitment to Product Quality
Quality is non-negotiable at Trailoro. We believe your clothes should keep up with your life, which is why every item—especially our signature tees—undergoes careful selection and testing.
We source fabrics from suppliers who share our focus on durability and comfort, prioritizing materials that feel soft against the skin, hold their shape through countless washes, and resist fading. Each piece is checked for strong stitching, consistent sizing, and attention to detail before it reaches you. We don’t settle for “good enough”—because we know you deserve better.
3. Our Platform Promises
To our customers, we stand by three core promises:
- Honest Value: No hidden costs or inflated prices. What you see is what you get—quality apparel at a price that makes sense.
- Easy Shopping: From browsing our site to tracking your order, we’ve designed every step to be simple and stress-free. Need help? Our team is just a message away.
- Reliability: Whether it’s your first order or your fiftieth, you can count on the same level of quality and service. We’re in this for the long haul, and we want you to be too.
4. Our Mission
Trailoro’s mission is to make quality apparel accessible to everyone, proving that you don’t have to choose between affordability and durability. We aim to be more than a store—we want to be a trusted partner for everyday clothing that fits your life, not the other way around.
Rooted in Waukesha, we also strive to honor our local ties by supporting community-focused suppliers and keeping our operations grounded in the values of honesty and hard work. At the end of the day, we want Trailoro to be known for one thing: clothing you can rely on.
5. Contact Us
Business Name: Trailoro Store
Email: support@trailoro.com
Physical address: 509 ARCADIAN AVE #C APT C, WAUKESHA, WI 53186, US